Photobucket + Online Adobe Video Editing Tool
January 31, 2008
The sharing is in the mixing
In the past YouTube has been accused of being a “fake sharing” site as it doesn’t provide the tools to remix video.
A “true sharing” site doesn’t try to exercise ultimate control over the content it serves. It permits, in other words, content to move as users choose. - Lawrence Lessig
In February 2007 Adobe launched online editing tools with Photobucket - Tim O’Reilly blogss about it:
I love that in addition to “slide shows,” “order prints”, and “share album,” photobucket now will add “Remix video.” Remixability is a huge part of Web 2.0, and the ability to modify video as well as just to consume it is a huge part of bringing video into the mainstream of Web 2.0.
The functionality is pretty basic. Both Photobucket and Adobe are reaching out to the millions of users for whom even Premiere Elements or iMovie are too much. And they may well be right (though I hope to see more of the amazing features of Flash video, like layers and more complex soundtracks, added in future.) In our conversation, Alex Welch, the CEO of Photobucket, talked about the hunger that their users have for online editing tools.
…There will be no advertising introduced into the created video stream. He pointed out that users are far more engaged when creating and managing content than when just viewing it (as anyone who reads Kathy Sierra knows!) “Advertisers are looking for more than just standard IAB units,” he says. Here there will obviously be a huge opportunity for advertisers to offer branded video libraries as components for remixing. The host site sets the policies about how the video is branded and monetized.
Hats off to Geoff Baum and Lalit Balchandani, the creators of the product.
This is a huge step forward in the democratization of media on the web.
What Photobucket has to say about the Adobe mashup:
Once editing is complete, the resulting video mashup can be embedded into any web page, blog, or social network profile by copying and pasting a snippet of HTML code. The mashup can also be shared with family and friends using Photobucket’s built-in sharing tools. Photobucket recently launched features to enable quick and easy posting to blog services and social networks such as Blogger, Xanga, LiveJournal, MySpace, Bebo, and Facebook directly from within a Photobucket album.
About Photobucket
Photobucket is the easiest and most reliable way for people to create, manage and share their personal media online. Photobucket is the web’s most popular creative hub, linking billions of personal photos, graphics, slideshows, and videos daily to hundreds of thousands of web sites, including: MySpace, Facebook, Bebo, Friendster, eBay, Craigslist, Blogger, Xanga and others. Photobucket’s more than 35 million users upload more than 7 million personal photos, graphics and videos to Photobucket every day, and the site is growing at a rate of 85,000 new users a day. Photobucket currently serves over 70% of all content links to social networking web sites and serves over 3 billion images and video requests every day. The company actively moderates content to create a safe environment for its users, partners and advertisers. Photobucket has offices in Palo Alto, California and Denver, Colorado and is located online at www.photobucket.com
MySpace launches Photobucket integration into the MySpace Comments Editor – December 20, 2007
MySpace today launched a really useful Photobucket integration into their ever-popular Comments Editor on MySpace.com.
Here’s how it works:
* Login to your MySpace profile and go post a comment on a friends profile.
* In the comments editor, click on “Add Image from Photobucket”, and you can log directly into your Photobucket album — all without leaving MySpace.
* Browse your Photobucket album to find the image you want to post; click on the one you like and click the “Add image to comment” button.
* All without leaving MySpace!
Facebook® Enables Users to Share Video, Photos, News, Blogs and More From Anywhere on the Web – October 31, 2006
Photobucket is an online personal media hub for photos, videos and graphics. Photobucket’s 27 million users can now share their Photobucket images and videos on Facebook with just one click of the link to share on Facebook.
